'I Did It!' (Knackered Old Mackem completes Great North Run)

A heartfelt and genuine 'thank you' to everyone who supported me, psychologically and financially, as I ran the Great North Run on 13 September.

Thanks to this, I was able to hit my target of raising £1,000 for Sunderland AFC's Foundation of Light: a remarkable charity at a club where they may struggle ON the pitch, but are consistently world class off it.

Having assessed my chances of finishing in the same month as I started the run, I started from the back (there was only that brass band from Huddersfield behind me), but thanks to a gazelle-like pace and the inspiration of the thousands of well-wishers on the course - kids' high fiving me and shouting encouragement - I managed to overtake 33,000 people before finishing in around 24,000th place (just behind Mo Farah) in 2 hours 20 minutes.

Next year I'll aim to break the 2 hours. Looking forward to your support again then.

For an insight into what the Foundation of Light does, please visit http://www.foundationoflight.co.uk/about-us/what-we-do

Thank You


The Fan Experience Company

(A division of Mark Bradley Projects Ltd)

We create value and growth in sports, entertainment and other non-traditional customer environments.

Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:

  • Fan feedback on match/game day experiences
  • Access to our international multi-sport fan engagement best practice database
  • Effective fan consultation and engagement programmes
  • Events, briefings and training sessions
  • Unique value and growth measurement tools

Get in touch and let's talk about fans.

Latest Blog Entries

From 'Chronicle' Craic to Non-Stop Consumption (FC Business Article)

Thursday 1st October 2015

My latest FC Business magazine monthly column explores my consumption of sports media from my days delivering the Evening Chronicle to my '3 hours on line' daily habits of today. - Read more

Making Non League Day Happen Every Saturday

Wednesday 30th September 2015

Non League Day presents our smallest, least resourced clubs with a fantastic opportunity to promote their value to fans of higher league, larger professional clubs. But what if we could convert that annual spike into a era of sustainable growth? - Read more

Read Mark's blog in full


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Retails of the Unexpected Book

Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.

The Song of the Soul Book

The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.


This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd

Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England

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