I'm planning a tour of colleges / universities in 2016 to help students learn about the concept of Fan / Supporter Engagement and understand how it supports sports club growth.
How can clubs at every level of every sport grow sustainably? We know it's not about winning as, for the vast majority of us, that's not possible to control and, if we spoke to our supporters, we'd probably uncover a whole different set of reasons why they're connected to us in the first place.
But few people even agree on a common definition of 'fan engagement'. Is it all about application marketing, social media and digital engagement or is it something more fundamental - something more 'analogue' - based on our followers' deeper motivations? Is it therefore about culture and strategy?
The Football League has seen an increase of 5 million in the numbers of youngsters attending their games in the past 6 years. This is not accidental. It's the result of a carefully planned programme of support and feedback.
This and other case studies will inform the content, so if your university or colleague offers sports marketing, business studies or customer engagement qualifications and courses, I'd love to come and inspire your students.
If you're interested in hosting me, please contact me via email@example.com. No fees charged - but travel / accommodation expenses would apply.
(A division of Mark Bradley Projects Ltd)
We create value and growth in sports, entertainment and other non-traditional customer environments.
Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:
Get in touch and let's talk about fans.
Wednesday 9th November 2016
A new blog on the sport business's curious relationship with 'values' - Read more
Friday 15th July 2016
Here's my latest blog (which also appeared in the latest edition of FC Business Magazine) and which is printed here with their permission. - Read more
Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.
Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.
The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.
This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd
Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England
VAT Registration Number: 859890748