Mark has been invited to speak at the Prime Time Sports Management conference in Toronto on 18 November.
He'll be speaking about fan engagement and its remarkable results over this side of the pond, such as the 31% increase in junior attendance achieved by the Football League's Family Excellence awards in the last 6 seasons. Mark will be joined by speakers from organisations such as the New York Giants, the American Hockey League, the National Basketball Association, Maple Leaf Sports & Entertainment & Harvard University.
Sitting alongside Mark on the Fan Engagement panel will be Cameron Hughes, who made such a huge impact when he brought his particular brand of crowd rousing to the UK earlier this summer.
Mark commented: 'I'm pleased to have the opportunity to share our experiences with such a diverse and experienced sports business audience. I know a lot of people over there are interested in our work with families, but I'm also keen to share what we're doing with other fan segments, especially in starting to break the traditional link between winning and audience increase."
(A division of Mark Bradley Projects Ltd)
We create value and growth in sports, entertainment and other non-traditional customer environments.
Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:
Get in touch and let's talk about fans.
Friday 17th October 2014
For the first time, I'm featuring a GUEST BLOG. Today's comes from Ryan Murrant (@ryanmurrant): one of the UK's brightest fan engagement practitioners. He's been experiencing the FAWSL for the first time and here are his thoughts. - Read more
Friday 5th September 2014
My new blog celebrates Non League Day but wonders whether clubs are doing enough to convert a short-term peak in attendance into a sustained increase in attendance. - Read more
Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.
Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.
The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.
This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd
Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England
VAT Registration Number: 859890748