Supporting the Foundation of Light: Mark to do the Great North Run

On September 13th I'm going to be heading back up to my native North East to do the Great North Run (from Newcastle to South Shields with 56,999 other mad fools) to support my beloved Sunderland AFC's registered Charity: The Foundation of Light.

My team might not always be the best ON the pitch (see Bradford City) but the club's registered charity is consistently inspiring people and changing lives OFF it. 

The Foundation of Light uses the power of football to involve, educate and inspire young people and their families through a broad range of innovative programmes which are helping to improve lives back in my beloved North East.

In my work I constantly experience the amazing inspirational and unifying power of football: what it means to people and the role it plays in their lives. This is my chance to make a direct personal contribution. Please support me by visiting

The Fan Experience Company

(A division of Mark Bradley Projects Ltd)

We create value and growth in sports, entertainment and other non-traditional customer environments.

Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:

  • Fan feedback on match/game day experiences
  • Access to our international multi-sport fan engagement best practice database
  • Effective fan consultation and engagement programmes
  • Events, briefings and training sessions
  • Unique value and growth measurement tools

Get in touch and let's talk about fans.

Latest Blog Entries

Bucking the Trend

Tuesday 3rd March 2015

This article appeared in AFC Telford United's match day programme last weekend (v Alfreton). Although it's Bucks-centric, it has relevance for any club wishing to grow through engaging its local community - Read more

Five million more fans (without winning)

Thursday 5th February 2015

The extent to which family engagement has become a core business activity at football clubs is a testament to the sport's changing mindset. This blog explores the remarkable story behind a 30% increase in junior attendance in just 6 years. - Read more

Read Mark's blog in full


Inconvenience Stores Book

Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.

Retails of the Unexpected Book

Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.

The Song of the Soul Book

The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.


This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd

Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England

VAT Registration Number: 859890748

Website by Pocketsite Design 2012-2013, social icons by IcoMoon