Mark's just back from Toronto where he gave the UK / Europe perspective on fan engagement at an event attended by many of North America's biggest and best sports teams and was also privileged to attend the Hockey Hall of Fame Induction Gala and the Maple Leafs / Predators game at the Air Canada Centre.
'North America still leads on game presentation and many other aspects of the fan experience too' Mark commented, but every sport has its challenges and the opportunity to participate in an event of this size and scope was too good to turn down'.
Look out for a new blog from Mark in the coming days on his experiences in Canada.
(A division of Mark Bradley Projects Ltd)
We create value and growth in sports, entertainment and other non-traditional customer environments.
Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:
Get in touch and let's talk about fans.
Thursday 13th November 2014
Just who are our official club websites designed for? This new blog takes the 'customer' perspective and queries whether or not we've got it all there wrong way around. - Read more
Friday 7th November 2014
How relevant is the term 'brand warrior' in sport?My latest blog offers some thoughts on how clubs could achieve more sustainable growth by re-thinking their fan base as a recruitment asset. - Read more
Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.
Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.
The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.
This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd
Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England
VAT Registration Number: 859890748