The Fan Experience Company is delighted to announce it has agreed a strategic partnership with award winning sports content specialists Final Third Sports Media.
The two companies will join forces on several new projects, aimed at taking supporter engagement to new levels through the use of pioneering fan experience strategies, new media innovation and the creation of exclusive, captivating content.
The link-up will strengthen The Fan Experience Company’s reputation as leading fan engagement experts while increasing the range of support available to rights holders, leagues, associations, clubs and brands.
Mark Bradley, Founder of The Fan Experience Company, said: “The most sustainable businesses are built on what matters most to their customers and sport is no different.
“Sports businesses grow by engaging with fans, better understanding their needs and motivations and by creating experiences that make them feel valued, and our fan engagement strategies are helping the industry to do this.
“Final Third Sports Media are heavily involved across all media sectors in many different sports, here and abroad and their expertise in new media, communications and relationship innovation adds considerable strength to our offer.”
Chris Rivett, Managing Director of Final Third Sports Media, said: “With our use of innovative new media platforms we have seen how content can be used to aid supporter enjoyment and how powerful and positive that can be from every perspective in the sporting space.
“The Fan Experience Company is at the forefront of improving fan engagement in sport and by partnering with them, we believe we can enhance the great work they are already doing and offer a complete solution with which to improve the matchday experience, strengthen supporter relationships and create enduring growth."
(A division of Mark Bradley Projects Ltd)
We create value and growth in sports, entertainment & other non-traditional customer environments.
Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:
Get in touch and let's talk about fans.
"At last, someone speaking sense in the sports world! Putting fans first is the starting point for any sustainable stadium business. And the Fan Experience Company is leading the way."
Ian Nuttall, TheStadiumBusiness
"Mark Bradley and The Fan Experience Company are looking out for spectators at sporting events by challenging teams to truly think fan first. In a sense, he's turning the sports world on its head in a truly positive way. Teams should think fan first - and Mark and his work are pointing teams in the proper direction."
Bart Wiley, Seattle Sounders FC
"Can't think of a better partner for anyone contemplating changing the culture of their organisation. What he effectively did was to open our eyes here at Cardiff City. Thanks to his support and guidance we've been able to change people's perceptions of the Club and achieve record levels of growth."
Julian Jenkins, Cardiff City FC
"There are many Football League clubs who have benefited from Mark's insight into supporter retention. They've used this as part of their strategy for growth and have increased their fan base on a season by season basis."
Andrea Brown, The Football League
"If you want to hear the usual old tosh about 'putting customers first' then Mark's not your man. I've heard thousands of people talking about customer service but Mark's the only one with anything useful to say on the subject."
Adrian Chiles, ITV Sport
Thursday 26th June 2014
Fans often perceive atmosphere (or a lack of it) to be their club's greatest 'off pitch' barrier to growth, but are we addressing the issue with sufficient objectivity, dialogue and experimentation? Here's the view from Fan Experience Company HQ (featuring fixings, flags and 'crazy cheer guy'. - Read more
Friday 23rd May 2014
A few words on why fan engagement will always fail unless it's built into the DNA of the organisation delivering it. If our co-workers, volunteers and supporters look around and see that we're serious about it, growth will follow. My concern is that it is still way down the list of priorities. - Read more
Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.
Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.
The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.
This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd
Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England
VAT Registration Number: 859890748