Fan Engagement: University & College Tour 2016

I'm planning a tour of colleges / universities in 2016 to help students learn about the concept of Fan / Supporter Engagement and understand how it supports sports club growth.

How can clubs at every level of every sport grow sustainably? We know it's not about winning as, for the vast majority of us, that's not possible to control and, if we spoke to our supporters, we'd probably uncover a whole different set of reasons why they're connected to us in the first place.

But few people even agree on a common definition of 'fan engagement'. Is it all about application marketing, social media and digital engagement or is it something more fundamental - something more 'analogue' - based on our followers' deeper motivations? Is it therefore about culture and strategy?

The Football League has seen an increase of 5 million in the numbers of youngsters attending their games in the past 6 years. This is not accidental. It's the result of a carefully planned programme of support and feedback.

This and other case studies will inform the content, so if your university or colleague offers sports marketing, business studies or customer engagement qualifications and courses, I'd love to come and inspire your students.

If you're interested in hosting me, please contact me via mark@bradleyprojects.com. No fees charged - but travel / accommodation expenses would apply.

The Fan Experience Company

(A division of Mark Bradley Projects Ltd)

We create value and growth in sports, entertainment and other non-traditional customer environments.

Sport transcends 'brand'. It's no ordinary customer relationship and needs to be properly understood if you're going to put the fan first and stay ahead of the game. To do this you need the right mindset and that’s where we come in:

  • Fan feedback on match/game day experiences
  • Access to our international multi-sport fan engagement best practice database
  • Effective fan consultation and engagement programmes
  • Events, briefings and training sessions
  • Unique value and growth measurement tools

Get in touch and let's talk about fans.

Latest Blog Entries

Football & Values

Thursday 11th February 2016

My first blog of 2016 explores the role of values in football clubs. Why do so few embrace and espouse them & what does their absence say about clubs who don't have them? - Read more

Mystery Fans Required!

Tuesday 5th January 2016

In 2016 we have lots of opportunities for individuals & their families to attend sports fixtures and report on their experiences. Please read on below and email mark@bradleyprojects.com if you are interested. - Read more

Read Mark's blog in full

Books

Inconvenience Stores Book

Inconvenience Stores is a unique service travelogue, exposing the best and (mostly) the worst of UK customer service.

Retails of the Unexpected Book

Retails of the Unexpected continues his unique service travelogue with a collection of essays, articles and real customer experiences.

The Song of the Soul Book

The Song of the Soul Mark Bradley and Rich Cundill's official biography of Martin Stephenson, the North East's most famous musical troubadour.

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Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
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